Breaking Windows

The creator of the Lingerie Bowl assures sponsor Dodge that the pay-per-view program will be more than a paltry panty party. The idea of a bra-and-panty fest ``concerned Dodge executives, as it should, because that's not what they were sold,'' said Mitch Mortaza, creator and executive producer of Lingerie Bowl 2004, which will take place during the Super Bowl on Feb. 1. The contest will feature 14 models playing a real game of tackle football dressed in low-riding, lace-lined "boy shorts" and sports bras and some protective equipment. Former professional players Eric Dickerson and Lawrence Taylor will coach the teams.

Source: Startribune.com Apparently, the decision for Dodge to sponsor this was done "without the upper brass" as they said on the Bob & Tom show this morning. But, PLEASE, This is PPV, who wants to pay to see women in low-riding, lace-lined "boy shorts" and sports bras. I don't care how hot they are, it is Angie Everhart after all, but in a sports bra? Yea, thats gonna sell. I have some swamp land to sell you too. My guess is, they don't want the Dodge endorsement to go south. But those models on the Lingerie Bowl site do not look like they are wearing sports bras to me.