Owners of select BMW automobiles can now have their Apple iPods integrated directly into their vehicle's audio systems thanks to a new interface
developed by Apple and BMW. The iPod can be controlled directly from your BMW's audio system and multi-function steering wheel through the use of an integrated adapter that's installed into the vehicle's glovebox. It's available for model year 2002, 2003 and 2004 BMW3 Series; Z4 Roadster; X3 and X5 SAV; and MINI models. The interface cable is not available on vehicles with navigation system, CD changer, DSP cassette player or satellite radio.
I just saw the commercial for the first time. Pretty slick. Nice commercial. I think I will stick with my Belkin
Auto Kit and Belkin
Cassette Adapter, its a little cheaper then a new BMW. Thanks to Max for the link.
iPod Your BMW Press Release