Ads insinuated into video games

SAN JOSE, California (AP) -- Roar down city streets in the upcoming "Need for Speed Underground 2" racing game and you'll see a Best Buy store amid the skyscrapers along with bright billboards hawking Cingular Wireless, Old Spice, and Burger King.
Source: CNN

I am waiting for GTA to have actual brand names in the game.

What do you think of ads in video games? I would like to hear your opinion.

Matt Paprocki has a good point. If they do not get in the way, and would make games cheaper, then why not!

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