Creative 'declares war' on iPod

Creative Technology says it plans to shell out US$100 million (Yahoo! News) in marketing money next year in an effort to take on current MP3 King, iPod, reports Reuters. "The MP3 war has started and I am the one who has declared war," Creative Chief Executive Sim Wong Hoo told a media briefing in Singapore. "I'm planning to spend some serious money -- I intend to out-market everyone," he went on to say. Creative says it is targeting a 40 percent share of the global MP3 player market in 2005, and intends to spend most of the marketing money in the United States, followed by Europe and Asia.
Source: MacMinute

Well they do have a fairly ugly 5 GB iPod clone out now, who's to say they can't capture 40% of the market? I am, for one! Creative will never best the Apple iPod juggernaut.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Warning: include(/home/meancode/public_html/breakingwindows/footer.php): failed to open stream: Permission denied in /home/breaking/public_html/2004/11/creative_declares_war_on_ipod.php on line 169

Warning: include(): Failed opening '/home/meancode/public_html/breakingwindows/footer.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/breaking/public_html/2004/11/creative_declares_war_on_ipod.php on line 169

Blogcritics Magazine

Social Networking

Mac Headlines

Read up-to-date headlines on everything Mac.

Content provided by prMac.

ESRB Search

Creative Commons License
This weblog is licensed under a Creative Commons License.
Enhanced with Snapshots