Amazon.com on Wednesday launched a flat-fee shipping program, in a move to offer an alternative to its minimum purchase requirement for low-cost delivery.Source: ZDNet
You can read the introductory letter from Jeff Bezos himself.
So what is this Amazon Prime? Free 2 day shipping and $4 overnight shipping. You can share this benefit with up to 4 family members. I will admit that I order a lot from Amazon, but I am not in such a hurry that I cannot wait for the free shipping I already elect to use.
I wonder if this program will work. It will be interesting to see how many people buy into it.
