Amazon unveils flat-fee shipping on Wednesday launched a flat-fee shipping program, in a move to offer an alternative to its minimum purchase requirement for low-cost delivery.
Source: ZDNet

You can read the introductory letter from Jeff Bezos himself.

So what is this Amazon Prime? Free 2 day shipping and $4 overnight shipping. You can share this benefit with up to 4 family members. I will admit that I order a lot from Amazon, but I am not in such a hurry that I cannot wait for the free shipping I already elect to use.

I wonder if this program will work. It will be interesting to see how many people buy into it.

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