Microsoft to publicise new Windows operating system through bloggers

LONDON - The involvement of blogging in marketing has taken a step up with the news that Microsoft is recruiting a team of bloggers to help generate a buzz for the next generation of its Windows operating system.
Source: Revolution

I guess they are banking on the readership. What if it backfires? I am sure at least one person is going to have problems, or just simply tell it like it is and talk bad about it.

But since they will be signing a NDA, I don't really see the point.

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