ESRB to NIMF: Report card arbitrary, simple-minded

Matt posted a comment about this, but it NEEDS to be said again:

"In recent years, the report card concept has become increasingly arbitrary, simple-minded, and silly, more of a headline-grabbing tool than a parent-helping tool, and NIMF's 2005 report card continues that disappointing tradition," said ESRB president Patricia Vance in a release giving the NIMF report card an "F" for "inaccuracies, incomplete and misleading statements, omission of material facts, and flawed research."

"For years, ESRB respected the work of NIMF," Vance continued, "recognizing it as a serious-minded watchdog group sincerely interested in helping parents make smart media decisions, and for this reason we have previously sought to engage them in a cooperative and productive dialogue. But this year NIMF made clear that its real agenda is to undermine parent trust in the ESRB. We will not allow NIMF to mislead parents about the accuracy and effectiveness of ESRB ratings. Accordingly, and reluctantly, we have little choice but to publicly challenge NIMF's numerous inaccurate and misleading claims."

Source: ESRB

All valid points. Especially the headline grabbing and the undermining.

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