New IAB Research Shows 12% Of Web Users Reject Cookies

New research commissioned by the IAB and presented at its board meeting this week shows that as many as 12 percent of consumers don't accept third-party cookies--that is, the cookies set by ad servers and analytics companies that track the Web sites that consumers visit and the ads they view, among other data.
Source: MediaPost Publications

So the IAB is looking into an ad campaign to educate brain wash us into not blocking ads. This is a brilliant idea. Why don't you yahoos get a clue that people block cookies and firewall known ad servers because we don't want to see the ads -- especially the f'ing Flash ones that blink fast enough to give even a normal person a seizure.

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