Nintendo DS Continues to Dominate

From the attack-of-the-bullet-points department:

  • After going on sale May 15, New Super Mario Bros. sold at a nonstop rate of roughly one every four seconds nationwide during the reporting period.
  • New Super Mario Bros. emerged as the No. 1 game of the month, even though it was in stores for just 13 days of the four-week reporting period.
  • Just two days after Nintendo DS Lite went on sale in the United States on June 11, the new lighter, brighter portable system sold more than 136,500 units, with many retail outlets reporting sellouts.
  • By comparison, DS Lite is outpacing 2003's launch sales of Nintendo's juggernaut Game Boy Advance SP by more than 12 percent.
  • Major retailers report that sales of Brain Age: Train Your Brain in Minutes a Day tripled over the previous week.
  • Retailers also report that New Super Mario Bros. sales doubled over the previous week.
Bullet point number four is rather scary.

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