Professional Writing and the Rise of the Amateur

Last night, I had the pleasure of giving a guest lecture at Trinity University in San Antonio... But the more I thought about it, the less I wanted to talk about the future. Instead, I wanted to focus on one of the biggest challenges of today: in our celebration of the amateur, we kind of forget what it means to be professional.
Source: johnaugust.com

This is a very long, but quite good speech that the author posted, even in PDF. It is really worth a read, and has a bunch of stuff to digest.

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